We work with founders, investors and leadership to:
uncover opportunities for growth using our unparalleled experience in the three B’s:
+business
+brand
+beauty
Strategy & Analytics
- 360° Business & Brand
Analysis - Business Plans & Modeling
- Brand Strategy & Positioning
- Naming & Messaging
- Market Research & Competitive Analysis
- Industry Insights, Trendspotting & Whitespace Identification
- Organizational & Talent Planning
Design & Development
- Brand Identity Development
- Packaging Design & Product Development
- Print & Collateral Design
- Website Design
- Website Development
- E-Commerce Development
- ‘Brick and Mortar’ Retail Design & Production
- Photo & Video Production
- Pitch Deck & Presentation Design
Sales & Marketing
- Retail / Wholesale Sales, Distribution & Management
- Brand Education & Ambassador Programs
- Product / Brand Launches
- Direct to Consumer Sales & Marketing
- Paid Social Media Campaigns
- Website / E-Commerce Audit
- Social Media Strategy & Content Development
Have a look at our
BRAND & RETAIL PARTNERS
BLUEPRINT INSIGHT: What you need to know about pitching
beauty retailers
Most independent beauty brands I meet are focused on direct-to-consumer sales and landing one of the big guns like Credo Beauty, Nordstrom or Sephora. However, there is a buying segment that often goes overlooked: The Independent Beauty Retailer or IBR.
Say hello to the
women behind blueprint
Shannon Fitzgerald
Shannon brings over a decade of experience in branding, business, beauty & wellness. Her deep experience in business, branding, marketing and the beauty industry, drive her ability to help companies assess their businesses and develop strategic plans to capitalize on tomorrow’s market
opportunities.
Kathy Glynn
Kathy brings two decades of experience in beauty & fashion sales, distribution and global expansion. Kathy‘s history as a sales executive and strategic advisor delivering eight-figure annual revenue growth across global retail markets has given her unparalleled insights into launching and growing sales and distribution channels.